If you’ve read the brand new issue of Belle Bridal then you’ll know we simply ADORE Pronovias, so much so, that we were special guests at the unveiling of the 2018 Pronovias collection, Wish, at this year’s Barcelona Bridal Fashion Week. Being huge fans, you can imagine our excitement when this gorgeous shoot landed at Belle Bridal HQ. Wild Love In East Africa is the campaign for the new Atelier Pronovias and Pronovias 2018 collections and it stars models Hanna Verhees and Mihaly Martins. Produced in the incomparable Savannah of Kenya, with photographer Miguel Reveriego, who has photographed editorials and covers for the world’s most prestigious fashion magazines, this shoot has it all – gorgeous gowns, stunning scenery and a glamorous Hollywood feel. We hope you love it as much as we do…
The Wild Love in East Africa campaign envelops us in magic and takes us to one of the most beautiful and surprising places on Earth; Africa. With a nod to the movies and classic elegance, these photographs take us on a trip to faraway places, full of charm and excitement, to experience a unique love story. Set against this matchless backdrop, the stars of this adventure make us part of their journey, loaded with romanticism, understanding and tenderness.
The elegance and femininity of the new Atelier Pronovias 2018 collection are complemented perfectly with the exotic scenery chosen for the campaign. The new collection has updated volumes, which reinvent and enrich the silhouettes and necklines, outlining the feminine figure. It also highlights movement and flow with the meticulous combination of materials and fabrics, the sophistication of the splendid white gemstone hand-embroidery and the fringes on sleeves and necklines.
The Pronovias 2018 collection emphasises the lightness of the designs with dresses buttoned from top to bottom, skirts with centre openings and applications of lace and gauze godets. The amazing off-the-shoulder necklines and detachable cap sleeves are other new additions to the collection, which are added to capes and over skirts to create spectacular combinations that satisfy all brides.
The new Pronovias 2018 designs by Hervé Moreau, the firm’s creative director, reflect contemporary elegance, making beauty and comfort the bride’s best allies.
Atelier Pronovias is available from Bridal Wish, Ava Rose Hamilton Couture and Bridal Rogue Gallery (Harrogate) and Pronovias is available from Bridal Wish, Mia Sposa Bridal Boutique, Bridal Rogue Gallery (Harrogate), Bridal Rogue Gallery (York), Victoria Robson, Laura Day Bridal Wear and The Wedding Room.