This rural bridal boutique nestled in the North Yorkshire countryside offers a personal, exclusive experience, tailored to finding brides the show-stopping, tear-jerking, beautifully fitting gown they’ve always dreamt of.

It’s all led by Zoe herself, who has built up an enviable reputation as one of the area’s go-to bridal gown gurus. Her ownership and dedication to growing the boutique is second to none, so let us introduce her…

Tell us how your love of bridal started and your journey to opening your boutique.

"Like lots of women I’ve always loved weddings – the dresses, the venue, the cake, the planning, everything!

I decided after having my children to venture into the world of venue styling and set up a business called Treasured Occasions, which then grew into a full wedding planning service.

I styled hundreds of weddings and met a lot of brides, but found that a lot of them were left feeling deflated and let down by the dress buying process.

It made me quite sad as I believe that part should be one of the best experiences in the run up to the big day, so I decided to open my own bridal boutique, Treasured Brides, with a clear vision of providing outstanding customer service and a truly memorable experience.

I have kept to this mantra and, five years on, the business has gone from strength to strength, expanding to bigger premises during lockdown and branching out to occasion-wear and mother of the bride for 2021.

Three words to describe your bridal collections...

Stunning, Luxury, Diverse

Brides love my boutique because...

It is set in the beautiful countryside in a stunning converted barn, offering an appointment-only memorable experience.

I make the bride and any guests feel relaxed and welcome from the moment they walk in, and I genuinely love helping them in their journey to finding ‘the one!’

It’s very different from any other boutique because I, the owner, carry out every appointment the brides feel special and know I genuinely care about their experience.

Tell us about your collections.

My new collections from Essense of Australia, Romantica and Richards Designs are absolutely stunning and compliment the beautiful range I already have. They offer something for every bride, from boho to ball gown and everything in-between.

I don’t choose gowns in the boutique that are “fashionable” as I would hate my brides to look back at their pictures in 10 years time and think “what was I thinking?!” The gowns I carry have a timeless feel and will never go out of style.

What’s new for 2021?

Actually having brides in the boutique is going to be new and exciting!

There are a lot of gowns with a more romantic feel at the moment – be the the colours, materials or cuts – so I think classic, romantic designs will be popular this year.

Talk us through the service a bride receives from you.

My brides receive a very personal service, from initial contact to collecting their gown, and often afterwards when they visit to show me their wedding pictures.

Many brides are nervous and may feel under pressure, so I do all I can to put them fully at ease. If a bride is relaxed, she is more likely to open herself up to find what she is looking for.

Brides and their guests get to choose some gowns themselves to try on and I will bring in other gowns inbetween to make sure each bride tries a varied selection."

To find out more about Zoe and her beautiful country-esque boutique, head to Treasured Brides’ exclusive Guest List portfolio!