Alice Bow

Soulful Support Meets Foot First Fashion

Want to give your bridal shoe game a little glow-up?

Look no further.


Alice Bow is a London-based brand specialising in luxury bridal insoles and shoe accessories.

Handmade in their wonderful London studio, their bespoke insoles and shoe clips are made with the utmost care and compassion to provide brides-to-be with wonderfully comfortable, fashionable feet on the most special day of their life.

Get to Know Alice Bow:

The brand was born after self-confessed shoe addict Rachel Bowditch was left underwhelmed at the lack of quality padding in bridal shoes.

She began studying shoemaking, and spent six months prototyping the best possible insoles to provide standout, all-day comfort – et voila!

Her business began, marrying footwear comfort and fashionable finesse so well, that it went global overnight – shipping to everywhere from Paris and Tokyo to Dubai and Cape Town.

Whether it’s cool comfort you’re after or just pure sultry sass, Alice Bow’s great range of products are versatile enough for any style of bridal shoe.

Do Look Down:

Be it a ballet pump or a sexy stiletto, your wedding shoes shouldn’t be an afterthought.

Just as you make alterations and additions to your dress, your bridal shoes should be treated with a similar attention to create a fully bespoke, unique look that you feel comfortable in – from top to toe.

A pretty little bow? A gorgeous pearl-encrusted clip? Alice Bow’s hand-designed, immaculate shoe accessories promise to elevate your shoe style to the next level.

Pinterest-perfection springs to mind…

Comfort is Key:

As ladies, we all know the struggle of an uncomfortable shoe.

Those heels might look great, but on your wedding day, when you’re on your feet from the morning mimosas right until the 2am dance offs, they can get a little sore.

Alice Bow’s insoles are designed to tackle this problem. These beautiful leather insoles are soft, cushioned and stylish, suited for both high heels and flat shoes in a range of colours.

Insoles aimed at comfort have never been known as a fashion accessory – until now.

Belle Loves: Customer care is at the heart of all Alice Bow do. Follow their Insta for tips to keep you happily dancing until the last song – from shoe shopping tips and foot exercises, to how to re-purpose your shoes and accessories after the big day!

Have a browse of their brilliant bridal range here. We’re sure you’ll fall head over heels…

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