Northumberland venue operator opens up to the world’s most popular cryptocurrency. A multi-venue operator based in rural Northumberland is planning to accept payment in bitcoin for luxury weddings held at their two venues – Charlton Hall and Doxford Barns.
Charlton Hall and Doxford Barns are owned by entrepreneur Richard Shell, who is an investor in bitcoin and is beginning to accept the cryptocurrency payment in a bid to offer clients more convenient ways to pay for their weddings. This move will open up audience reach and position the two premium venues in front of the international cryptocurrency community as it becomes the first multi-venue operator in the UK to accept the virtual currency.
According to research from Cambridge University, there are approximately 5.8 million users of cryptocurrency, the majority of whom use Bitcoin. The average cost of a wedding at Doxford Barns equates to approximately 3.5 bitcoins or 15,000 GBP.
In pursuing this approach Shell says, “my enterprising personality naturally makes me want to bring something new and different to the table for the ventures I invest in. In this instance, I’m embracing technology and responding to emerging trends by offering clients the opportunity to pay in bitcoin so we can develop and enhance the service we provide.
“Large companies have been accepting payment in cryptocurrency for years now and it’s becoming more commonplace to transact in this way. With online marketplaces also opening up their options, we need to embrace this movement if we’re serious about what we do. The market in which we operate has already seen clients pay for wedding suits and dresses in bitcoin, so by accepting the same, we’re improving our service and convenience in a way that positions our brand leaps ahead of the competition. This marks an incredibly exciting and very important time for the company.”
At the age of 25, Shell set up his first venture by renovating derelict farm buildings to develop Doxford Barns; an award-winning bohemian venue for exclusive hire on a 550-acre estate in Northumberland.
Shell’s ventures have attracted over 15,000 tourists to the rural area within 18 months, Shell is preparing for the launch of his second venue; Charlton Hall, a grade II listed 18th century former home in Alnwick. Charlton Hall is being primed to become the most eccentric venue in the north, which will offer an exemplary culinary experience along with luxury weddings, exclusive hire for personal and corporate clients and will have strong appeal to creatives and VIPs.
Following the launch of Charlton Hall, Shell’s future plans in the pipeline include the development of a new tourist village and further acquisition of venues throughout the UK.
As of July 2017, there were around 16.5m bitcoins in circulation and in March 2017, the value of a bitcoin exceeded the value of an ounce of gold for the first time.